BUAD 432 - Management and Innovation Strategies

(3 semester hours)
Prerequisites: BUAD 225 and BUAD 312
Description: To capture the high level of complexity under which strategic management takes place, this course predominantly uses the case method to examine how general managers create and maintain a competitive advantage for their organizations. The student examines critical strategic issues confronted by top executives of organizations, as well as take a general management and a multi-functional approach to these strategic issues by using all the core business functions. Offered Fall semester, annually.