2021-2022 Undergraduate Catalog 
    
    May 01, 2024  
HELP
2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)

MEBA 352 - Consumer Behavior

(3 semester hours)
Prerequisites: MEBA 230  
Description: This course includes an understanding of consumer behavior in the digital marketplace and the foundation for digital marketing strategy. The student is introduced to consumer segmentation, use of consumer research, and trends in adoption of digital media. Exploration for channels of digital communications including desktop, mobile, tablet, gaming and TV are discussed and analyzed. The student is shown how to plan and execute basic consumer research using digital tools and the use of CRM (customer relationship management) tools to track and market to different consumer types. Offered As needed.


Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)
Catalog Navigation
  Catalog Home
  The University
  Admissions
  Tuition Charges, Refund Policies and Business Office Policies
  Student Financial Aid Programs and Policies
  Student Services
  Academic Policies
  Curriculum Overview
  Traditional Academic Programs
  HU Online Academic Programs
  Course Descriptions
  Five-Year Bachelor of Science/Master of Science Programs
  Professional and Continuing Education
  University Administration
  University Policies and Disclosures
  My Portfolio