2021-2022 Undergraduate Catalog 
    
    May 01, 2024  
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2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

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MEBA 382 - Research Design and Methodology

(3 semester hours)
Prerequisites: MEBA 322  
Description: This course provides the student with the skills and knowledge needed to employ research methodologies in a business setting. Traditional experimental and quasi-experimental approaches will be covered. The student is shown how to use the scientific method to develop assessment tools, for market testing and product development, and to engage in targeted marketing. Offered As needed.


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