2021-2022 Undergraduate Catalog 
    
    May 01, 2024  
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2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

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MEBA 425 - Product Management

(3 semester hours)
Prerequisites: MEBA 230 
Description: This course provides the student with the critical information needed to develop a product and brand strategy that generates both quick wins and long-term value. By completing this course, the student is in a position to create an activity plan to bring their brand strategy to life - both externally towards consumers and internally to employees. Offered Fall Semester, annually.


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