2021-2022 Undergraduate Catalog 
    
    Apr 30, 2024  
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2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

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MEBA 485 - Marketing Analytics

(3 semester hours)
Prerequisites: MEBA 375 
Description: This course introduces the student to researching the needs and wants of customers. The student performs statistical analysis on multiple factors involved in developing marketing campaigns, such as pricing, digital marketing, multiple marketing channels, segmentation, and others. Offered As needed.


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