LTMS 543 - Interactive Media Management

(3 semester hours)
Prerequisites: Background in interactive media
Description: This course explores the management of interactive media in the modern industry environment. It is designed to give the student an understanding of the factors that influence the structures, policies, programming, and management practices of various interactive media projects. The objective is to integrate relevant social, organizational and political topics related to interactive media management and programming decisions. Topics include a management perspective on the practice of digital video production, including nonlinear editing, graphics creation, multi-channel audio mixing, and streaming video. Special attention is paid to the study of laws and regulations as they pertain to media operations and the internal and external codes that guide media behavior. Discussions include: media ownership and operation, including monopoly and competition, labor relations, industry trends and market relations.