Management, Entrepreneurship, and Business Administration, Digital Marketing Concentration, B.S.

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Management, Entrepreneurship, and Business Administration Requirements

The program requires a total of 48-49 semester hours: a) 30 semester hours from the required Core courses; and b) 18-19 semester hours completed in one of the following concentrations: Individualized, Digital Health, Digital Marketing, Business Analytics, and Entrepreneurship. The semester hour value of each course appears in parenthesis ( ).

Complete all of the following Core courses - 30 semester hours:

MEBA 110 - Introduction to Business and Entrepreneurship (3 semester hours)
MEBA 225 - Accounting (3 semester hours)
MEBA 230 - Marketing (3 semester hours)
MEBA 250 - Corporate Innovation and Entrepreneurship (3 semester hours)
MEBA 322 - Decision Theory (3 semester hours)
MEBA 335 - Business Law and Ethics (3 semester hours)
MEBA 340 - Introduction to Innovation and Design Thinking (3 semester hours)
MEBA 350 - Finance (3 semester hours)
MEBA 425 - Product Management (3 semester hours)
MEBA 432 - Management and Innovation Strategies (3 semester hours)

Digital Marketing Concentration

Complete the following courses - 18 semester hours:

IMED 170 - Visual Design Fundamentals (3 semester hours)
MEBA 352 - Consumer Behavior (3 semester hours)
MEBA 354 - Integrated Marketing Communications (3 semester hours)
MEBA 375 - Statistics for Managers (3 semester hours)
MEBA 488 - Marketing Research (3 semester hours)
300-400 Level MEBA Elective (not Core requirements) (3 semester hours)

Recommended Sequence for the Full-time Student Completing the Digital Marketing Concentration

The sequence that appears below is based upon the availability of specific courses in each semester and the successful completion of course prerequisites. Semester hours are shown in parentheses ( ).

First Year

Fall Semester

ENGL 105 - College Composition (3 semester hours)
or
ENGL 106 - Academic Writing and Critical Thinking (3 semester hours)
GEND 102 - The Creative Mind I (3 semester hours)
GEND 112 - The Scientific Mind I (3 semester hours)
MATH 120 - College Algebra (3 semester hours)
SEMR 100 - Cornerstone (1 semester hours)

Total semester hours: 13

Spring Semester

COMM 110 - Speech (3 semester hours)
GEND 103 - The Creative Mind II (3 semester hours)
GEND 113 - The Scientific Mind II (3 semester hours)
MATH 280 - Introductory Statistics (3 semester hours)
MEBA 110 - Introduction to Business and Entrepreneurship (3 semester hours)

Total semester hours: 15

Summer Semester

Optional

Second Year

Fall Semester

ENGL 200 - Advanced Composition and Technical Writing (3 semester hours)
Electives (6 semester hours)
MATH 220 - Calculus I (3 semester hours)
MEBA 225 - Accounting (3 semester hours)
SEMR 200 - Steppingstone (1 semester hours)

Total semester hours: 16

Spring Semester

GEND 201 - The Civic Mind (6 semester hours)
MEBA 230 - Marketing (3 semester hours)
MEBA 250 - Corporate Innovation and Entrepreneurship (3 semester hours)
MEBA 298 - Project I (3 semester hours)

Total semester hours: 15

Summer Semester

Optional

Third Year

Fall Semester

GEND 351 - Organizational Mind (6 semester hours)
MEBA 322 - Decision Theory (3 semester hours)
MEBA 335 - Business Law and Ethics (3 semester hours)
MEBA 375 - Statistics for Managers (3 semester hours)
SEMR 300 - Keystone (1 semester hours)

Total semester hours: 16

Spring Semester

GEND Electives (3 semester hours)
MEBA 340 - Introduction to Innovation and Design Thinking (3 semester hours)
MEBA 350 - Finance (3 semester hours)
MEBA 352 - Consumer Behavior (3 semester hours)
MEBA 365 - Internship (3 semester hours)

Total semester hours: 15

Summer Semester

Optional

Fourth Year

Fall Semester

GEND Electives (3 semester hours)
IMED 170 - Visual Design Fundamentals (3 semester hours)
MEBA 354 - Integrated Marketing Communications (3 semester hours)
MEBA 425 - Product Management (3 semester hours)
MEBA 498 - Project II (3 semester hours)

Total semester hours: 15

Spring Semester

MEBA 432 - Management and Innovation Strategies (3 semester hours)
MEBA 488 - Marketing Research (3 semester hours)
MEBA 300-400 Level Elective (3 semester hours)
Electives (5 semester hours)
SEMR 400 - Capstone (1 semester hours)

Total semester hours: 15

Summer Semester

Optional