Esports Management, Production and Performance, BS

Esports revenue for 2019 reached $1.1 billion across a global market of 443 million consumers. This 49-credit core program prepares passionate students for a successful career in this evolving industry. Students will learn how to manage, produce and contribute to the esports market by building unique skills and insights applicable to new and established organizations. This program is not a training ground for players, instead it combines three of Harrisburg University’s strengths, business administration, media production and analytics to build an industry pipeline for the next generation of esports decision-makers in management, production, entrepreneurship and innovation. 

Program Goals 

A graduate of the Bachelor of Science in the Esports Management, Production and Performance program is prepared to: 

• Assess the operation and performance of the esports ecosystem as a commercial entertainment activity; 

• Develop real-world and theoretical strategies to address current challenges in the esports industry;  

• Successfully design event, activity, and product formats that are inclusive and appealing to a broad range of participants;  

• Manage the logistical aspects of projects, products, and events to ensure smooth execution and success; and,  

• Understand and navigate the diverse cultural dynamics within the esports ecosystem, ensuring respectful and inclusive interactions across global and local communities.