Business Administration, Digital Marketing Concentration Sequence

Fall Semester

• ENGL 105 - College Composition (3 semester hours)

•  

• GEND Focus Area - Environmental and Life Sciences (3 semester hours)

• or

• GEND Focus Area - Scientific Inquiry (3 semester hours)

•  

• GEND 102 - The Examined Life I: Psychology and The Self (3 semester hours)
• MATH 120 - College Algebra (3 semester hours)
• EXPL 100 - Cornerstone (1 semester hour)

Spring Semester

• COMM 110 - Speaking for Success (3 semester hours)

•  

• GEND Focus Area - Environmental and Life Sciences (3 semester hours)

• or

• GEND Focus Area - Scientific Inquiry (3 semester hours)

•      (Select the group not previously completed)

•  

• GEND 103 - The Examined Life II: Social Problems and Progress (3 semester hours)
• MATH 280 - Introductory Statistics (3 semester hours)
• BUAD 110 - Introduction to Business and Entrepreneurship (3 semester hours)

Summer Semester

Optional

Fall Semester

• ENGL 200 - Advanced Composition and Technical Writing (3 semester hours)
• GEND Electives ( 3 semester hours)
• MATH 150 - Applied Mathematical Reasoning (3 semester hours)
• BUAD 230 - Marketing (3 semester hours)
• BUAD 232 - Business Research Design and Methods (2 semester hours)
• EXPL 200 - Steppingstone (1 semester hour)

Spring Semester

• Electives (3 semester hours)
• GEND Focus Area - Historical and Political Investigation (3 semester hours)
• BUAD 210 - Web Development for Business (3 semester hours)
• BUAD 220 - Principles of Business Management (3 semester hours)
• BUAD 298 - Project I (3 semester hours)

Summer Semester

Optional

Fall Semester

• Electives (3 semester hours)
• GEND Focus Area - Leadership and Business (3 semester hours)
• GEND Electives (3 semester hours)
• BUAD 225 - Accounting (3 semester hours)
• BUAD 312 - Leadership and Organizational Behavior (3 semester hours)
• EXPL 300 - Keystone (1 semester hour)

Spring Semester

• GEND Focus Area - Leadership and Business (3 semester hours)
• BUAD 250 - Corporate Innovation and Entrepreneurship (3 semester hours)
• BUAD 330 - Sales and Sales Management (3 semester hours)
• BUAD 352 - Consumer Behavior (3 semester hours)
• BUAD 365 - Internship (3 semester hours)

Summer Semester

Optional

Fall Semester

• Electives (3 semester hours)
• BUAD 354 - Integrated Marketing Communications (3 semester hours)
• BUAD 432 - Management and Innovation Strategies (3 semester hours)
• BUAD 435 - Business Law and Ethics (3 semester hours)
• BUAD 498 - Project II (3 semester hours)

Spring Semester

• GEND Focus Area - Historical and Political Investigation (3 semester hours)
• BUAD 450 - Finance (3 semester hours)
• BUAD 470 - Business Systems Analysis, Modeling and Design (3 semester hours)
• BUAD 485 - Marketing Analytics (3 semester hours)
• BUAD 488 - Marketing Research (3 semester hours)
• EXPL 400 - Capstone (1 semester hour)

Summer Semester

Optional