Management, Entrepreneurship, and Business Administration, B.S.

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This Bachelor of Science program prepares the student for a successful career in the modern job market by teaching them how to recognize opportunities and create value in both new and existing organizations. This program draws on three disciplines providing skills in Entrepreneurship, Managerial Decision Making, and Business Administration, and prepares the student to take leadership, management, and entrepreneurial roles in the public and private sectors. The student is taught skills such as strategic thinking, motivating and managing nationally and internationally diverse workforces, building and leading team efforts, negotiating successfully, and instituting planned change in organizations. MEBA is a high-quality business program advancing research at the intersection of innovation, leadership and entrepreneurship.

Program Goals

Graduates of the Bachelor of Science in Management, Entrepreneurship, and Business Administration program are able to:

Recognize business opportunities and identify competitive advantages;
Plan business operations, new organizational processes, and entrepreneurial ventures;
Effectively lead and participate in teamwork to build exceptional organizations; and,
Describe and resolve ethical, legal, and social factors when solving modern business problems.

Core Courses - 30 credits

The following ten courses comprise the required core courses of Management, Entrepreneurship, and Business Administration program. The credit value of each course appears in parentheses ( ).

Complete all of the following Core courses - 30 credits

MEBA 110 - Introduction to Business and Entrepreneurship (3 semester hours)
MEBA 225 - Accounting (3 semester hours)
MEBA 230 - Marketing (3 semester hours)
MEBA 250 - Corporate Innovation and Entrepreneurship (3 semester hours)
MEBA 322 - Decision Theory (3 semester hours)
MEBA 335 - Business Law and Ethics (3 semester hours)
MEBA 340 - Introduction to Innovation and Design Thinking (3 semester hours)
MEBA 350 - Finance (3 semester hours)
MEBA 425 - Product Management (3 semester hours)
MEBA 432 - Management and Innovation Strategies (3 semester hours)

MEBA Program Concentrations

Three concentrations are currently offered:

Business Analytics (19 credits)
Digital Marketing (18 credits)
Individualized (19 credits)

The student will typically complete the concentration courses after the majority of the core courses or in the third year.

Business Analytics Concentration (19 Credits)

The following six courses comprise the required concentration courses of the Business Analytics concentration in Management, Entrepreneurship, and Business Administration program. The semester hour value of each course appears in parentheses ( ).

ANLY 400 - Analytics Tools and Techniques (3 semester hours)
MEBA 375 - Statistics for Managers (3 semester hours)
MEBA 382 - Research Design and Methodology (3 semester hours)
MEBA 472 - Business Intelligence and Decision Support Systems (3 semester hours)
MEBA 482 - Quantitative Methods in Managerial Decision-Making (3 semester hours)
MEBA Elective 300-400 Level (3 semester hours)

Digital Marketing Concentration (18 Credits)

The following courses comprise the required concentration courses of the Digital Marketing concentration in the Management, Entrepreneurship, and Business Administration program. The semester hour value of each course appears in parentheses ( ).

IMED 170 - Visual Design Fundamentals (3 semester hours)
MEBA 352 - Consumer Behavior (3 semester hours)
MEBA 354 - Integrated Marketing Communications (3 semester hours)
MEBA 375 - Statistics for Managers (3 semester hours)
MEBA 488 - Marketing Research (3 semester hours)
MEBA Elective 300-400 Level (3 semester hours)

Individualized Concentration (19 Credits)

The following courses comprise the required concentration courses of the Individualized concentration in Management, Entrepreneurship, and Business Administration program. The semester hour value of each course appears in parentheses ( ).

MEBA Electives (MEBA courses not already in Core requirements) (12 semester hours)

AND

Choose 7 credits of electives from the following course options:

GEND 400 - The Entrepreneurial Mind (3 semester hours)
GEND 425 - Globalization (3 semester hours)
Any CISC, IMED, or ISIT course (Varied semester hours)