2020-2021 Undergraduate/Online Catalog 
    
    Dec 09, 2024  
2020-2021 Undergraduate/Online Catalog [ARCHIVED CATALOG]

Management, Entrepreneurship, and Business Administration, Digital Marketing Concentration, B.S.


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Management, Entrepreneurship, and Business Administration Requirements


The program requires a total of 48-49 semester hours: a) 30 semester hours from the required Core courses; and b) 18-19 semester hours completed in one of the following concentrations: Individualized, Digital Health, Digital Marketing, Business Analytics, and Entrepreneurship. The semester hour value of each course appears in parenthesis ( ).

Complete all of the following Core courses - 30 semester hours:


Digital Marketing Concentration - 18 semester hours


Complete the following courses - 18 semester hours:


Recommended Sequence for the Full-time Student Completing the Digital Marketing Concentration


The sequence that appears below is based upon the availability of specific courses in each semester and the successful completion of course prerequisites. Semester hours are shown in parentheses ( ).

First Year


Total semester hours: 13

Total semester hours: 15

Summer Semester


Optional

Second Year


Fall Semester


Total semester hours: 16

Spring Semester


Total semester hours: 15

Summer Semester


Optional

Third Year


Fall Semester


Total semester hours: 16

Spring Semester


Total semester hours: 15

Summer Semester


Optional

Fourth Year


Fall Semester


Total semester hours: 15

Spring Semester


Total semester hours: 15

Summer Semester


Optional

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