MEBA 310 - eCommerce and mCommerce

(3 semester hours)
Prerequisites: MEBA 110 and MEBA 210 or CISC 120; MEBA 210 may be completed concurrently
Description: This course studies, analyzes and evaluates the business and technical aspects of eCommerce and mCommerce (mobile commerce). Business strategies to start a business, advertising a business, and selling the business product are covered. Case studies are used to explain the business process that needs to be automated to support the eCommerce and mCommerce initiatives. Economic trends and emerging web and mobile computing technologies are explored to understand the technical, business, and social processes that are shaping the electronic marketplace. Offered Fall semester, even-numbered years.