2022-2023 Undergraduate Catalog w/ November Addendum 
    
    May 03, 2024  
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2022-2023 Undergraduate Catalog w/ November Addendum [ARCHIVED CATALOG]

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MEBA 485 - Marketing Analytics

(3 semester hours)
Prerequisites: MEBA 375 
Description: This course introduces the student to researching the needs and wants of customers. The student performs statistical analysis on multiple factors involved in developing marketing campaigns, such as pricing, digital marketing, multiple marketing channels, segmentation, and others. Offered as needed.


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