2022-2023 Undergraduate Catalog w/ November Addendum 
    
    May 07, 2024  
2022-2023 Undergraduate Catalog w/ November Addendum [ARCHIVED CATALOG]

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IMED 333 - Social Media Marketing


(3 semester hours)
Prerequisites: IMED 275  
Description: This course gives the student a deeper understanding of the role social media plays in a digital marketing strategy. The student will learn about different platforms and their best practices. The student will create a social media strategy. The student will be assessed through a capstone project completed throughout the course. The project will give the student an opportunity to test their social media skills as well as create a simulated ad campaign on the Facebook platform. Basic internet skills and an understanding of Google Workspace applications are recommended. Offered as needed.



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