2020-2021 Undergraduate/Online Catalog 
    
    Mar 29, 2024  
2020-2021 Undergraduate/Online Catalog [ARCHIVED CATALOG]

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MEBA 410 - Business Entrepreneurship in Practice


(3 semester hours)
Prerequisites: MEBA 250 
Description: The student will learn the process of how to create an innovation-based new venture. As a framework for this, we use the business planning process and the student develops the essential parts of a business plan and investor pitch as a useful vehicle to achieve this goal. The student works in teams to launch companies, working through issues of the market analysis, technology viability assessment, competitive positioning, team-building, product life-cycle planning, marketing strategy, sales channel analysis, and a strong emphasis on the entrepreneur as a sales person. Offered Fall Semester, annually.



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