2020-2021 Undergraduate/Online Catalog 
    
    Mar 29, 2024  
2020-2021 Undergraduate/Online Catalog [ARCHIVED CATALOG]

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MEBA 432 - Management and Innovation Strategies


(3 semester hours)
Prerequisites: MEBA 225  and MEBA 250 
Description: To capture the high level of complexity under which strategic management takes place, this course predominantly uses the case method to examine how general managers create and maintain a competitive advantage for their organizations. The student examines critical strategic issues confronted by top executives of organizations, as well as take a general management and a multi-functional approach to these strategic issues by using all the core business functions. Offered Spring Semester, annually.



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