2020-2021 Undergraduate/Online Catalog 
    
    Apr 19, 2024  
HELP
2020-2021 Undergraduate/Online Catalog [ARCHIVED CATALOG]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)

MEBA 488 - Marketing Research

(3 semester hours)
Prerequisites: MEBA 375  and MEBA 230 
Description: This course uses marketing research to make business decisions. The student identifies a marketing problem, collects marketing data regarding the stated problem, analyzes the collected data, interprets findings, presents implications and findings; and applies findings as proposed business actions. The student’s research includes quantitative, qualitative and mixed method approaches; they collect data using questionnaires (close and open-ended), focus groups, panels, interviews (structured and unstructured) and to analyze and interpret the results. Offered As needed.


Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)
Catalog Navigation
  Catalog Home
  The University
  Admission
  Tuition Charges, Refund Policies and Business Office Policies
  Student Financial Aid Programs and Policies
  Student Services
  Academic Policies
  Curriculum Overview
  Academic Programs
  Online Degree Programs
  Course Descriptions
  Five-Year Bachelor of Science/Master of Science Programs
  Professional and Continuing Education
  University Administration
  University Policies and Disclosures
  My Portfolio