ESPT 220 - Social Media Management

(4 semester hours)
Prerequisites: ENGL 200
Description: Social media is changing how business is done around the world in almost every industry. The business world is undergoing fundamental changes in how consumers identify, engage and support brands and connections. This course equips the student with the relevant knowledge, perspectives, and practical skills required for developing marketing strategies that leverage the opportunities inherent in social media and consumer-to-consumer social interactions for achieving business goals. Offered Spring Semester, annually.