2022-2023 Graduate Catalog w/ November Addendum 
    
    May 28, 2024  
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2022-2023 Graduate Catalog w/ November Addendum [ARCHIVED CATALOG]

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MGMT 512 - Marketing Principles and Applications

(3 semester hours)
Prerequisites: MGMT 510 
Description: This course introduces the student to the most recent and relevant thinking in marketing in the competitive global marketplace. The student is provided with analytical tools to understand and synthesize the most current applications of theories and concepts in marketing. The student is shown how to design strategic planning for competitive advantage in the marketplace and is encouraged to explore the essence of marketing environment and the global vision for business marketing.


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