ISEM 515 - Commercialization of New Technologies

(3 semester hours)
Prerequisites: None
Description: This course is designed to prepare the student for taking innovations to the public marketplace. It is an introduction to a wide range of practical aspects, which are important to realizing the commercial potential of the innovation. Topics include corporate formation, team recruitment, intellectual property protection, supply-chain development, production and scaling, marketing and sales, media relations, venture capital markets, investor relations, social and business networks, organizational culture, and business development.