CBDS 535 - Quantitative Research Methods

(3 semester hours)
Prerequisites: ANLY 510 and CBDS 520
Description: The easiest way to find out about people is to ask them questions. As a result, a large amount of the data used to generate insights comes from simple survey questions. This course is designed to teach the student how to develop efficient questions and to deploy surveys in person, telephonically, or online (mobile). Statistical methods for determining question and construct reliability are covered. Course material is presented via lectures, texts (textbook and supplementary readings), and several projects.