NPTH 105 - Introduction to Online Advertising

(2 semester hours)
Prerequisites: None
Description: The course addresses the basic and intermediate aspects of online marketing and Google Ads, including the benefits of online advertising, how to set up and manage a Google Ads campaign, and how to measure and optimize a campaign’s performance. Search engine optimization is introduced, and search engine advertising fundamentals and formats are also explored as a specific online advertising format that can be included in a Google Ads campaign. Client communication fundamentals are integrated throughout the exploration of technology solutions to emphasize the need to manage online ad campaigns within the context of client relationships. Limited to the student enrolled in NuPaths. Offered as needed.