NPTH 115 - Web Site Statistics and Data Analysis

(3 semester hours)
Prerequisites: None
Description: The course addresses digital analytics best practices, using the Google Analytics platform, using Google Tag Manager for optimizing site analytics and performance, and customizing web site data analysis using Excel. While easy to use for beginners, Google Analytics is also a very powerful tool in the hands of knowledgeable users who can leverage Google Analytics to evaluate and optimize digital activities for their organizations. Limited to the student enrolled in NuPaths. Offered as needed.