IMED 210 - Effective Copywriting

(3 semester hours)
Prerequisites: COMM 110
Description: IMED 210 unveils the strategic art of persuasive writing in the realm of marketing, guiding the student through the nuances of crafting compelling copy that transcends mere storytelling. This course delves into the core principles of copywriting, emphasizing the creation of content that captivates and entertains but also prompts the reader to act. The student will learn the foundational elements, objectives, and methodologies for developing impactful copy that enhances brand visibility, encourages consumer engagement, and drives campaign success. Through a structured step-by-step process, this course equips future marketers with the skills to create attention-grabbing content that effectively communicates the value of an offering. Offered Spring semester, annually.