ANLY 510 - Analytics II: Principles and Applications

(3 semester hours)
Prerequisites: ANLY 500 or Consumer Behavior and Decision Sciences Major and Permission of Program Lead
Description: This course takes an applied perspective and provides the statistical tools and analytic thinking techniques needed to: formulate a clear hypothesis, determine the most efficient method to obtain required data, determine and apply the proper statistical techniques to the resulting data, and effectively convey the results to both experts and laypersons. The course begins with a review of the descriptive analytics concepts (i.e., sampling, and statistical inferences) introduced in ANLY 500 as well as general conventions regarding experimentation and research. It then progresses to predictive and prescriptive analytics techniques such as regression and forecasting that can be used to predict future events. Later sessions focus on issues related to lack of experimental control (e.g., quasi-experimental design and analysis). The course culminates with a research project in which the student applies the concepts learned to their own research interests.