Esports Management, Production and Performance, BS

Esports revenue for 2019 reached $1.1 billion across a global market of 443 million consumers. This 49-credit core program prepares passionate students for a successful career in this evolving industry. Students will learn how to manage, produce and contribute to the esports market by building unique skills and insights applicable to new and established organizations. This program is not a training ground for players, instead it combines three of Harrisburg University’s strengths, business administration, media production and analytics to build an industry pipeline for the next generation of esports decision-makers in management, production, entrepreneurship and innovation. 

Program Goals 

A graduate of the Bachelor of Science in the Esports Management, Production and Performance program is prepared to: 

• Evaluate the esports ecosystem and its operation as a performance and commercial entertainment activity; 

• Design real world and theoretical methods to address current issues facing the esports industry;  

• Analyze how esports organizations are managed and governed across the esports ecosystem;  

• Research, plan, organize, and produce various types of esports events, activities and services; and,  

• Select appropriate business principles to enhance esports production, performance and engagement.